The 7th Room / Snøhetta

first_img Sweden Photographs “COPY” CopyAbout this officeSnøhettaOfficeFollowProductsWoodSteel#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesSwedenPublished on January 27, 2017Cite: “The 7th Room / Snøhetta” 27 Jan 2017. ArchDaily. Accessed 11 Jun 2021. ISSN 0719-8884Browse the CatalogPanels / Prefabricated AssembliesTechnowoodGRP Siding Façade SystemPlasticsMitrexSolar SidingMetal PanelsAurubisCopper Alloy: Nordic RoyalSystems / Prefabricated PanelsKalwall®Translucent WalkwaysPanels / Prefabricated AssembliesIsland Exterior FabricatorsSpecialty Facade SystemsLightsLouis PoulsenLamps – LP Slim BoxWoodBruagAcoustic Panels with LEDTiles / Mosaic / GresiteHisbalitMosaic Tiles – Palm SpringsMineral / Organic PaintsKEIMBlack Concrete – Concretal®-BlackSuspension SystemsMetawellAluminum Panels for Smart CeilingsDoorsGorter HatchesFloor Door – Fire RatedBricksDEPPEWaterstruck Bricks – 1622/1635ekws DFMore products »Save想阅读文章的中文版本吗?第7间客房 / Snøhetta是否翻译成中文现有为你所在地区特制的网站?想浏览ArchDaily中国吗?Take me there »✖You’ve started following your first account!Did you know?You’ll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream ArchDaily Manufacturers: Atelje Lyktan, Ifö Electric ABSave this picture!© Johan JanssonRecommended ProductsWindowsSolarluxSliding Window – CeroWindowsSky-FrameRetractable Insect Screen – Sky-Frame FlyWoodBlumer LehmannFree Form Structures for Wood ProjectsWoodGustafsWood Veneered Wall & Ceiling PanelsText description provided by the architects. In the tall pine forest of Northern Sweden, where the tricolored tree trunks stretch up to the soaring crowns, a new addition to the renowned Treehotel has opened. Hovering ten meters above the ground within the tree canopy, the Snøhetta-designed 7th room provides its guests with a breathtaking view of the Lapland treetops and the Lule River. With focus on the surrounding nature, the design features large windows, a netted terrace suspended above the forest floor, and a tree stretching up through the cabin. The boundaries between indoors and outdoors are blurred, making the cabin part of the forest. Save this picture!SchemaSave this picture!SchemaThe 7th room experience begins when approaching the cabin from the forest. Nearing the base of the tree, the view of the complete cabin gradually recedes as a sixth façade appears. This façade is the bottom of the cabin, where a 12 x 8-meter surface is covered with a large black and white print of trees reaching up into the sky. A staircase brings guests from the ground and up into the cabin, along with a small lift for transporting luggage.Save this picture!© Johan JanssonTwelve columns carry the cabin, reducing the load borne by the trees and its impact on the surrounding forest. This gives a feeling of height and weightlessness, as well as stability. Built as a traditional Nordic cabin, the wooden façade is clad with pine boards. The surface is burnt to create a dark and maintenance free façade. The indoor flooring is made from ash wood, while birch plywood is used for the interior walls. With complementing light, wooden furniture, the interior makes up a blonde Nordic contrast to the dark exterior.Save this picture!SectionThe 55-square meter space is designed to create a place for living. With two bedrooms, a social lounge area, bathroom, and the airy terrace, the cabin accommodates up to five guests. The varying floor heights creates an efficient and playful interior design. The space is laid out on two levels with only 30 cm difference in height. The lounge area is located on the lower floor, while the bedrooms are on the upper level with the beds embedded in the floor.Save this picture!© Johan JanssonSave this picture!Site PlanSave this picture!© Johan JanssonThe design of the 7th room aims to bring people and nature closer together, extending the cabin’s social spaces to the outside and further blending the distinction between indoor and outdoor. Entering the cabin, one arrives into the lounge area. This is thought of as a social space, and it is furnished with a central pellet stove and simple, yet characteristic furniture such as Scandia Chair by Norwegian furniture designer Hans Brattrud. A north-facing floor-to-ceiling window gives you the best chance to see the Aurora Borealis on a clear day, giving this social space the name the Northern Light lounge. A large glass door leads from the lounge area out on the netted terrace. The double-layered net spans between the two bedrooms with a pine tree peeking through in the middle. Extending the social space of the lounge, the net becomes a great opportunity for coming even closer to nature. For the brave ones, a sleeping bag is all you need to enjoy the night under the starry night sky. Guests sleeping inside can also look up at the night sky, with expansive, openable skylights in both bedrooms. The bedrooms are located on opposite sides of the cabin, facing the central tree and net, with large sliding glass doors to enter out on the net.Save this picture!© Johan JanssonWith large, generous windows in all rooms, natural light is the primary source of light in the cabin. Snøhetta has collaborated with long-established lighting company Ateljé Lyktan, designing two different custom lamps for the 7th room; a bed lamp mounted to the bedroom walls and a suspended light for the lounge area. The lamps are made from birch veneer, reflecting the light in a warm tone on the inside, while the outside is surface treated black, picking up on the contrasting characteristics of the cabin. Piano hinges make it easy to adjust the amount of light being released from the lamps. The lamps thus create a flexible solution for the large variations in daylight throughout the year in the north.Save this picture!© Johan JanssonWith its wooden characteristics and unique location in the treetops, the 7th room is a celebration of the Nordic cabin and the pine tree forest.Save this picture!© Johan JanssonProject gallerySee allShow less10 Shortlisted Designs for London Holocaust Memorial RevealedArchitecture NewsFumihiko Maki Criticizes Indian State Government After Amaravati City ContestArchitecture News Share ShareFacebookTwitterPinterestWhatsappMailOr Clipboard Houses Photographs: Johan Jansson Manufacturers Brands with products used in this architecture project “COPY”center_img The 7th Room / Snøhetta Year: Projects ShareFacebookTwitterPinterestWhatsappMailOr Clipboard Architects: Snøhetta Year Completion year of this architecture project The 7th Room / SnøhettaSave this projectSaveThe 7th Room / SnøhettaSave this picture!© Johan Jansson+ 27 Share 2017 CopyHouses•Swedenlast_img read more

Costa ups the ’green’ coffee shop ante

first_imgCosta is turning its coffee shops green to reduce carbon emissions and conserve water.The chain’s new dishwashers recycle steam to preheat fresh water, resulting in a 30% energy reduction and saving 15,000 litres of water a year, while reduced heat output display fridges, as well as using less energy than standard models, also mean less air conditioning is needed.The stores now use Futura coffee machines, which are claimed to be 30% more energy-efficient, and Marco tea urns or water boilers in its larger stores, which are said to be 40% more efficient.The move is part of owner Whitbread’s £7m ‘Good Together’ sustainability strategy, which aims to help the business cut energy consumption by 26% and water use by 20%, by 2020.Chris George, Whitbread’s head of energy & environment, said: “By leading the way in our sector, we can show what can be achieved when you are committed to taking action on the environment…we have a real opportunity to make a difference and there is considerable scope for us to be innovative and bold.”last_img read more

Sign up now for bakery trends webinar

first_imgTime is running out to sign up for British Baker’s exclusive webinar on the current trends in bakery retail. The web event will feature a number of influential and knowledgeable speakers to inspire bakers and help them move their businesses forward in 2015 and beyond. Register here for the event, which will be held at 2pm on Thursday 26 March. It marks the launch of the Bakery Market Report 2015, which is sponsored by Rank Hovis and Unox.Speakers include Stephen Brown, local sourcing and diversification manager for Scotmid Co-operative Foods, who will discuss the reasons behind the c-store chain’s decision to join up with craft bakery chains in Scotland.Tracy Faulkner, client director at him! will look at customer drivers when shopping for bakery and Mark McCulloch, chief executive of WE ARE Spectacular, who has previously worked with Pret A Manger, will look at how bakery chains can market themselves via social media.Patrick McGuigan, lead researcher on the project, will also be on hand for information and questioning.Martyn Leek, editor of British Baker, said: “The way that bakery products are sold via retail is changing – and the successful partnership by Scotmid shows this. Our latest web event will discuss what is prompting the new strategic partnerships within bakery retail and also discuss what the bakery shopper is looking for along with the important digital realm – where more and more bakers are capitalising on social media to garner extra sales.”The Bakery Market Report will be launched this Thursday 26 March. To order an early bird copy for £175 click here.L-R: Mark McCulloch, Patrick McGuigan, Tracy Faulkner, Stephen Brownlast_img read more

Unai Emery made two decisions which convinced Laurent Koscielny to quit Arsenal

first_imgUnai Emery made two decisions which convinced Laurent Koscielny to quit Arsenal Advertisement Under Wenger’s reign, meanwhile, Koscielny felt able to manage his long-standing Achilles issue, avoiding the need for pain-killing injections, but found Emery’s demands debilitating and highly questionable.After making his comeback against Qarabag, Koscielny was again pressed into action just three days later and understandably struggled in a 3-2 defeat at St Mary’s.Koscielny was also said to have been perplexed at being asked to play in a FA Cup third round tie at Blackpool, when the majority of the squad’s other senior players had been rested, just four days after completing 90 minutes against Fulham.More: Arsenal FCArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira movesThomas Partey debut? Ian Wright picks his Arsenal starting XI vs Manchester CityArsene Wenger explains why Mikel Arteta is ‘lucky’ to be managing ArsenalThe former Lorient defender pulled out of the game shortly before kick-off, sighting a back injury, but returned to action in a 1-0 defeat at West Ham a week later.Koscielny featured in nine matches in a gruelling six-week period at the end of last season which culminated in a demoralising 4-1 defeat against Chelsea in the Europa League final.Without the lure of Champions League football and the offer of a one-year deal on reduced terms on the table, Koscielny effectively went on strike and forced through a move to Bordeaux after Arsenal agreed a €5million fee.Was selling Laurent Koscielny a mistake?Yes0%No0%Share your resultsShare your resultsTweet your resultsMORE: Arsenal and Man Utd eye January transfer move for Juventus defender Merih DemiralMORE: Lucas Torreira unhappy with Arsenal manager Unai Emery, confirms agent Metro Sport ReporterSaturday 16 Nov 2019 1:33 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link1.8kShares Laurent Koscielny left Arsenal in the summer in acrimonious circumstances (Picture: Getty)Unai Emery dithering over naming an Arsenal captain and mishandling of Laurent Koscielny’s recovery from injury forced the former France international into taking drastic action and force his exit from the club in the summer.The 34-year-old suffered a potentially career threatening Achilles injury during the second leg of the 2018 Europa League semi final defeat against Atletico Madrid and missed out being involved in France’s subsequent World Cup winning campaign.Koscielny underwent a painstaking period of rehabilitation and was able to make an emotional comeback after seven months out last December.According to the Athletic, however, seeds of doubt had already been planted in Koscielny’s mind about Arsene Wenger’s successor, with Emery taking until mid-August to confirm he would retain his status as club captain.AdvertisementAdvertisementADVERTISEMENTThe Ivan Gazidis regime had already laid the groundwork for a potential new contract, but when the club’s former chief executive jumped ship to Milan a matter of months after playing the decisive role in Emery’s appointment, Koscielny was left in a state of limbo with regards to his long-term future.Laurent Koscielny’s Bordeaux announcement video…Disrespectful to Arsenal – the club he captained? 🤔#AFC #Koscielny— GiveMeSport Football (@GMS__Football) August 6, 2019 Comment Advertisementlast_img read more

Bulk annuity, fiduciary market growth entices Aon Hewitt to launch merged solution

first_imgAon Hewitt has expanded its UK fiduciary management business to include the purchase of bulk annuities, as consultancies and investment managers continue to take advantage of the growing markets.The consultancy has developed a service called ‘implemented annuities’, allowing schemes to delegate investment strategy, the sourcing of an insurer, and the transaction of a bulk annuity arrangement.The new operation, which sits inside the firm’s fiduciary management business headed up by partner Sion Cole, has signed four of the top five insurers in the bulk annuity market to the platform, the firm said.The UK’s bulk annuity and fiduciary management markets have both seen significant growth in recent years. Fiduciary management grew from £20bn (€25bn) in assets under management in 2008 to close to £60bn in 2013, according to KPMG.While more linked to market conditions, data from LCP showed £7bn of bulk annuity transactions had occurred over 2013, while the first six months of 2014 alone saw £6.5bn.This has resulted in providers shifting business strategies to include the services. Aon Hewitt is the second company in as many weeks to offer a more holistic solution.Legal & General Investment Management (LGIM) launched a range of ‘buyout aware’ funds last week.The funds invest in liability-driven investment (LDI), credit, and growth strategies entirely designed to take schemes towards buyout funding level, while closely matching insurers’ desired assets.Once reached, pension schemes are incentivised to purchase a bulk annuity package with LGIM’s sister insurer Legal & General Assurance Services (LGAS).Aon Hewitt said schemes currently delegating investment decisions could add planning, legal and commercial negotiation, and implementation via the service.Pension schemes would also have access to ‘annuity ready’ investment funds.Senior partner and head of risk settlement, Martin Bird, denied the solution complimented LGIM’s new offering, as they remained different and independent.“They are very different things. We are independent advisors so we want to advise our clients on the best solution in the market, including LGAS,” he told IPE.“Many clients invest in all different types of LGIM funds, in particular the bond and LDI ones.“It is quite possible this would be the right fund to purchase an annuity. That could be with LGAS, or it could be with another insurance provider.LGIM’s new offering allows schemes to transact with LGAS by waiving transaction costs to shift assets, saving around 50bps off the average bulk annuity purchase.“From the client’s perspective, and from ours,” Bird said, “it does not matter what they are invested in today, and it doesn’t matter who will provide the insurance policy.“It is up to the client to decide who they want to transact with and the terms and price to be prepared to do that.”Bird also said the new service fits in well with Aon Hewitt’s ‘Pathway’ offering launched earlier this year.This offers clients standardised contract terms for bulk annuity transactions pre-negotiated with the market’s main providers.Earlier this week, the bulk annuity market continued its growth as the UK Unilever and Panasonic schemes both announced transactions.Consultancy LCP said it expected over £1bn worth of deals arranged and announced in the last three months of 2014.last_img read more


first_imgLENNON: DELIGHTED WITH VICTORY AT ABERDEENFROM NEIL DOHERTY: CELTIC avoided another potential banana skin in their bid to stay in control of the SPL by beating Aberdeen 2-0 at Pittodrie.Yet another young player from the increasingly extensive Celtic scouting system – Tunisian Lassad Nouioui – opened the scoring when he stroked into an empty net in the 73rd minute, having only come on for Kris Commons four minutes earlier.Charlie Mulgrew added a second against his former club three minutes later. It was a good day for a Rangers-less SPL as almost 19,000 fans turned up for the early kick-off.But a cracker on the field it wasn’t as the home side tried to contain Celtic.With Hibs losing the Hoops are back on top of the SPL as manager Neil Lennon hopes his Bhoys can be Lisbon Lions again with the Champions League trip to Benfica midweek.Celtic manager Neil Lennon has described his side’s upcoming Champions League trip to Benfica as the hardest match of the group. “This game will be the toughest of our group, they will be very motivated to beat us,” said Lennon, who rates next week’s game as tougher than the match against Barcelona.“We’re going to come up against a very motivated team at home, who are very impressive at home and who are going very well domestically.“If we can get through midweek with a draw or a win that would be marvellous.”Celtic are second behind Barcelona in Group G on seven points but are three points ahead of the Portugese side who took a point in their first encounter at Parkhead.“No-one would have expected us to beat Barcelona, it was a fantastic night, but it’s gone, it’s history,” said Neil. “I said to the guys, I’ll take you out in 20 years for a pint and we’ll talk about it, but it’s gone now and we want to qualify and that’s our whole focus.“I want to qualify now, it would mean so much to the club.“In the last 16 you just never know where it will take you.”Lennon was happy with the result today – following lost points in that last three domestic matches. “I put a powerful team out today because I felt we had to be physical,” he said.“I thought we had control of the game today for long periods, without quality at the end of it, but we got there.“It’s a huge three points for us. We looked a good team and it sets us up nicely for Tuesday.”And he was delighted with Tunisian Lassad Nouioui who has been riddled with injuries since joining the Hoops in the summer.“We really like the look of him,” said Neil.“He’s been unfortunate that he missed the pre-season and he’s just been picking up wee niggly injuries.“We’re trying to drip-feed him into the squad and that will have done his confidence the world of good.”THE HOOPS REPORT: LENNON DELIGHT AS CELTIC BEAT DONS 2-0 was last modified: November 17th, 2012 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:THE HOOPS REPORT: LENNON DELIGHT AS CELTIC BEAT DONS 2-0last_img read more

Chelsea boss Mourinho impressed with Redknapp and QPR

first_imgManager Jose Mourinho said he was impressed with QPR counterpart Harry Redknapp’s tactics in Chelsea’s 2-1 derby victory at Stamford Bridge on Saturday.The Blues dominated possession but were not at their fluent best and had to rely on a disputed Eden Hazard penalty to see off a gutsy Rangers side.“We were playing against a very well organised team, where everybody knew the job they had to do, where everybody was closing down,” Mourinho said.Chelsea v QPR player ratings“It was fantastic work by Harry to organise his team defensively and they gave us a difficult match, but with our quality I would expect us to be stronger and to get a different result.“But it is important when you don’t play so well to still win because that can compensate other matches where you play fantasically well, deserve to win and you don’t.”Redknapp, meanwhile, has praised Rangers for their defending, admitting that he was worried about Chelsea’s corners ahead of the match.See also:Redknapp pleased with QPR’s defendingRedknapp bemoans ‘harsh’ penalty decisionMourinho unhappy despite derby victoryRangers boss hails ‘outstanding’ DunneAustin has proven himself, says QPR bossCosta backed after subdued displayHazard’s penalty sees off gutsy RangersChelsea v QPR player ratingsFollow West London Sport on TwitterFind us on Facebooklast_img read more

Africa’s high-tech boom boosts the continent’s competitiveness

first_imgKonza City is one of the largest infrastructure projects planned in Africa. When complete, it will be a major technology hub. (Image: KOTDA)• Miriam RahediManager, Branding, Marketing & CommunicationsKonza Technopolis Development Authority (KOTDA)+254 20 434 [email protected] Sulaiman PhilipIn Nigeria it’s the Wennovation Hub; Cape Town has CodeBridge, and Zambia BongoHive. Across Africa, from these centres to the ICT Incubator in Mauritius, the continent is alive with tech entrepreneurs.In Nairobi coders and entrepreneurs find one another at the iHub. In Ghana, Mobile Webs’s 300 techies have driven the growth in region-specific apps and technology, showing that Africa’s tech industry has grown quickly and organically; now African governments are looking to harness that success to spur diversity and growth in their economies.Over the next few years two new cities will emerge. Both – one in Ghana and the other in Kenya – are the vision of a new Africa made real.Ghana will spend $10-billion of private and public money over the next three years to build Hope City. Once completed it will provide employment for 50 000, have housing for 25 000, and facilities geared towards encouraging the growth of Ghana’s blossoming IT sector.Designed around a complex of six towers, which will be built to resemble Ghana’s traditional compound housing, the tallest will be a 75-storey, 270m-high colossus, the highest building in Africa. Once completed Hope City will be the largest tech assembly plant in the world, able to manufacture a million products a day.Hope City in Ghana will be home to the tallest building in Africa, once it is completed. (Image: OBR Architects) Africa’s ‘Silicon Savannahs’Roland Agambire, CEO of Ghanaian tech company RLG Communications, has been tapped to run the project. He believes that the lack of research and manufacturing infrastructure is holding back Africa’s ability to diversify its economies and tap into the high-tech boom that is coming to the continent. As he told CNN, “The inspiration behind Hope City is to have an iconic ICT park where ICT players from all over the world can converge to design, fabricate and export software and everything arising from this country.”Over the next 20 years Kenya will spend $14.5-billion to build Africa’s Silicon Savanah 60km from Nairobi. The construction is part of Kenya’s $25-billion infrastructure re-building programme. Money will be spent to improve Kenya’s commuter rail system, increase investment in green energy, and build a world-class sports academy. And it is Konza, with its hoped-for 200 000 jobs, that is the most significant project.The architects envision a network of roads sweeping out from a CBD through residential neighbourhoods, a science park and two tech hubs. Green space will run along the seasonal rivers, and schools and a university, hotels and places of worship will all grow out of the 20km² open savannah.Water pipelines are being laid to supply the 100 million litres a day Phase 1 – predicted to be completed by 2017 – will need. Construction on a new rail link connecting Konza to Mombasa and the port of Malaba has also begun.The Konza Technopolis Development Authority aims to attract software developers, data centres, call centres and light assembly manufacturing industries to the Silicon Savanah. Konza will be a game changer for the ICT sector in Africa, President Mwai Kibaki believes. “We expect to spur massive trade and investment as well as create thousands of employment opportunities for young Kenyans in the ICT sector.” Diversifying African economies through ICTA recent Africa Progress Panel report highlighted the importance of diversifying African economies. The authors argued that governments needed to embrace new technology to help diversify and improve their financial systems. They went on to argue that continued foreign investment was dependent on a skilled labour market and acceptance of new technologies.World Bank economist Hinh Dinh believes that now is the time for projects like Hope City and Konza, large infrastructure projects that show the world that Africa is indeed open for business. “If African countries miss this opportunity, it will take decades to catch up with the rest of the world.”There have been advances and successes in African IT. The face of mobile banking has been changed by M-Pesa. Rwanda is hoping that its investment in digital technology will speed its transition from an agrarian economy to a service one.John Ngumi runs the Konza project and believes steadfastly that the project will create between20 000 and 30 000 jobs by the time the first phase is completed in 2017 and a total of 200 000 by 2030. He believes that Konza will create jobs outside the IT industry as the city evolves to completion.But not everyone is convinced that this top-down idea to build the African IT industry will work. Including local communities for sustainabilityAlex Mukaru is a Nairobi-based IT entrepreneur who argued, to CNN, that the government has both overlooked the challenges of starting a business and misjudged the ability of the sector to create jobs on a large scale. “Getting everything you need to help you compose your project into a working unit is a challenge. You find that you lack the money or resources to move to the next level.”His concerns are grounded as Konza and Hope City have run into problems with local communities.Kenya had to introduce bylaws (recently rescinded) restricting informal settlements to outside a10km exclusion zone and the Hope City site has had to be moved after the developers squabbled with local leaders, who claimed they had angered the ancestors.Professor Vanessa Watson of UCT’s African Centre for Cities writes that cities like Hope and Konza threaten the well-being of the urban poor and, as is happening already, help to mobilise against them.Governments, Watson warns, want to re-imagine African cities as sub-Saharan Dubais or Shanghais without considering the conditions in most African cities. Looking to build legacies politicians disregard the fact that most of the population that will be displaced are extremely poor and living in informal settlements and that those left behind are excluded from the benefits of new developments.“Draped in the rhetoric of ‘smart cities’ and ‘eco-cities’, these plans promise to modernise African cities and turn them into gateways for international investors and showpieces for ambitious politicians. They disregard conditions of urban populations living in deep poverty and with minimal urban services, and could indeed make the situation worse.”Social engineering through grand purpose-designed cities are nothing new. Among the most legendary is the Le Corbusier-designed city of Chandigarh in northern India. Intended to replace Lahore – lost to Pakistan after partition in 1947 – as Punjab’s provincial capital, Indian Prime Minister Jawaharlal Nehru wanted to set a marker. Chandigarh was going to represent India’s emergence into a brave new world, free of the yoke of Britain’s colonial rule.The crowning achievement of the Swiss architect’s career, the only city he custom-designed (right down to the manhole covers, door handles and furniture) and built, was meant to be a living experiment, the encapsulation of his theories on urban planning.Its boulevards were designed to accommodate a growing number of cars and its wide open plazas meant as a gathering place for citizens. Designed to house 300 000 people it is now home to a million. It is considered safe, with job opportunities in abundance and lively cultural and educational sectors.Chandigarh is a success not because it was custom-designed, but in spite of this. The administration quarter, the reason for the city’s existence, is surrounded by machine gun nests and barbed wire – because of its proximity to the border with Pakistan and the disputed Kashmir region. The Capitol complex is slowly returning to the forest while the rest of the city is thriving. Chandigarh’s administration centre has been allowed to decay. The pools around the Capitol are dry most of the year. (Image: Dave Morris)The citizens of Chandigarh appropriated their city and made it more blue collar than bureaucratic. Today Konza and Hope City are still jigsaws of trenches encircled by fences. In Konza the water infrastructure is being completed and just the borders of Hope City has been marked out of the bush. It is a long way away before any citizens of these silicon savannahs get to make their cities over in their own image.last_img read more

Twitter Testing Its Self-Serve Ad Platform [Updated: No, It’s Not]

first_imgFacebook is Becoming Less Personal and More Pro… audrey watters Twitter is in the process of testing its self-serve ad platform with a few advertising agencies, according to a preview in MediaPost. One of the beta testers is Clix Marketing Founder David Szetela, whose clients using the new ad platform include investor Guy Kawasaki, who’s using the service to promote his forthcoming book, Enchantment: The Art of Changing Hearts, Minds, and Actions.Update: According to Twitter spokesperson Matt Graves, what’s described in the MediaPost story is not the company’s new self-serve platform. “While we have previously discussed plans to offer a self-serve offering for advertisers in 2011, this isn’t it,” says Graves. Rather, this is part of the Promoted Products offering, and involves working with an in-house sales rep. According to Szetela, advertisers must make a three month commitment to the new ad program, which lets advertisers create two types of campaigns: Promoted Tweets and Promoted Accounts.According to the MediaPost description of the program, an advertiser selects interests and keywords relevant to the campaign. It’s not exactly clear how some of the back-end works — how it assesses ad placement or user engagement. But Szetela speculates that “It would make sense for Twitter to use engagement rates as a way to rank ads or choose the ones to display.” What Szetela can say – and what makes sense in terms of the connections between user search and intent to purchase – is that the words advertisers set up in the keyword and interest fields will be used to trigger ads to match when those terms are entered into the Twitter search. There are several ad payment options, based on Pay for impressions (CPM), Exclusive for daily Promoted Trends, and Pay for engagement events (CPE). And this new platform will also contain analytics information.By adopting a self-service model, Twitter joins Facebook and Google AdWords in creating a system that makes it easy for advertisers to establish their campaign themselves and makes it easy (or easier) for Twitter to offer this sort of ad service without having to scale up its personnel to handle the requests.Szetela says that Twitter plans to open up the ad platform to other beta users in February, which will be exactly once year since MediaPost reported that the Twitter ad platform was “imminent.”A recent report posited that Twitter would triple its ad revenue this year – to $150 million. A successful self-serve ad platform would go a long way to boost those numbers. Guide to Performing Bulk Email Verification Related Posts center_img Tags:#twitter#web The Dos and Don’ts of Brand Awareness Videos A Comprehensive Guide to a Content Auditlast_img read more